Project Goals

The primary goal of this project was to develop a cohesive and versatile brand identity that could be applied across various materials, including brochures, merchandise, and other marketing assets. Additionally, I aimed to design a user-friendly website that would serve as a central hub for scheduling home inspections, informing visitors about available services, and providing an accessible point of contact for potential clients.

Challenges & Solutions

One of the primary challenges was developing a brand identity from the ground up, particularly with limited initial direction. To address this, I guided the discovery process through moodboards, visual explorations, and collaborative feedback sessions to help clarify the brand vision. Another key challenge was designing an interface that communicated essential information without overwhelming the user. I focused on creating a clean, intuitive layout that balanced informative content with clear calls to action, ensuring users could easily navigate the site and take the next step—whether booking an inspection or reaching out for more information.

Outcome & Impact

The website was successfully indexed by search engines and began ranking for our targeted local keywords, increasing the company's online visibility within the Wichita area. As a result, the business began receiving multiple calls each week from prospective clients. The site continues to climb in search rankings over time, helping to drive consistent engagement and growth.