Hi, I'm Shayla Nguyen.

To me, design is functional art—where beauty meets purpose to create meaningful user experiences.

Hi, I'm Shayla Nguyen.

To me, design is functional art—where beauty meets purpose to create meaningful user experiences.

User Image
User Image
User Image

From graphic design and web development to user flows and full-scale interfaces, I’ve had my hands in nearly every part of the digital process.

My design approach combines in-depth research, user-centered design principles, and innovative aesthetics, ensuring that each project I take on is visually compelling and highly functional.

My Design Process

I approach design as a cyclical process. While each phase has its place on a timeline, I continuously revisit and refine through research, prototyping, and feedback to ensure meaningful, user-centered results.

1

Discovery & Strategy

Understanding your business, target audience, and project goals is my first step. I gather insights through research and align on a clear strategy that ensures we’re set up for success.

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1

Discovery & Strategy

Understanding your business, target audience, and project goals is my first step. I gather insights through research and align on a clear strategy that ensures we’re set up for success.

Design Image

1

Discovery & Strategy

Understanding your business, target audience, and project goals is my first step. I gather insights through research and align on a clear strategy that ensures we’re set up for success.

Design Image

2

Ideation & Wireframing

Before diving into detailed design, I create wireframes and prototypes to map out the structure and flow, making sure that the user journey is smooth and intuitive.

Design Image

2

Ideation & Wireframing

Before diving into detailed design, I create wireframes and prototypes to map out the structure and flow, making sure that the user journey is smooth and intuitive.

Design Image

2

Ideation & Wireframing

Before diving into detailed design, I create wireframes and prototypes to map out the structure and flow, making sure that the user journey is smooth and intuitive.

Design Image

3

Design & Development

With the foundation set, I bring the product to life through high-fidelity design and collaborate closely with developers to ensure every interaction is pixel-perfect and functional.

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3

Design & Development

With the foundation set, I bring the product to life through high-fidelity design and collaborate closely with developers to ensure every interaction is pixel-perfect and functional.

Design Image

3

Design & Development

With the foundation set, I bring the product to life through high-fidelity design and collaborate closely with developers to ensure every interaction is pixel-perfect and functional.

Design Image

4

Testing & Iteration

I value feedback and use testing insights to refine the design, ensuring that the final product is not only aesthetically pleasing but also highly effective and user-centered.

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4

Testing & Iteration

I value feedback and use testing insights to refine the design, ensuring that the final product is not only aesthetically pleasing but also highly effective and user-centered.

Design Image

4

Testing & Iteration

I value feedback and use testing insights to refine the design, ensuring that the final product is not only aesthetically pleasing but also highly effective and user-centered.

Design Image

My Toolkit

With extensive experience in UI/UX, graphic design, and web design, I’ve worked on projects spanning industries like tech and finance, along with SaaS-based platforms. Each project has added to my toolkit and broadened my approach to solving design challenges.

Tools & Uses:

Figma: My go-to tool for wireframing, prototyping, and developer handoff. I'm a spacing perfectionist, so auto layout is a dream. I transitioned from Adobe XD to Figma and haven’t looked back. Creating design systems feels way more intuitive now.

Adobe Creative Cloud: A must-have for any designer. I primarily use Illustrator and Photoshop to create graphics, illustrations, and anything else needed to bring visuals to life.

Google Analytics: I’m all about the data. I use GA to track traffic sources, landing pages, average engagement time, and on-site events. It helps me understand user behavior and make informed design decisions.

Google Search Console: SEO plays a big role in marketing. I use Search Console to monitor search performance, keyword rankings, and technical issues like indexing errors.

Mouseflow: This tool helps me analyze real user behavior. I review funnel drop-off rates, heatmaps, and session recordings to see how people interact with what I’ve designed and find ways to improve their experience.

WordPress: My favorite content management system. Whether I'm using a page builder or writing raw HTML, CSS, and JavaScript, WordPress gives me everything I need to get a site up and running quickly and efficiently.